Generative design of the main stage of Mercedes-Benz at the IAA 2012.

The Mercedes-Benz stand was awarded at ADC Germany with  2 x Gold, 2 x Silver, 1 x Bronze (Top 3 of ADC 2012).

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Foto Andreas Keller
Foto Andreas Keller
English text

Auftraggeber: Atelier Markgraph

Künstlerische Leitung: Roland Lambrette

Endkunde: Daimler AG,
Mercedes-Benz Cars BC/BP

Leadagentur: Atelier Markgraph

Art Direction: Eno Henze
Rainer Kohlberger, Martin Retschitzegger (m-box Berlin)

Musik: Michi Kadelbach, Parviz Mir-Ali

Filmproduktion: Barbecue Design

Visual Director: Rüdiger Chmielus